01534 707200 Mon-Fri 8am-6pm - Sat 9am-5pm.
Privacy Policy

This Privacy Policy explains how we use any personal information we collect about you when you visit our website or visit our dealership, Derek Warwick Honda.

  1. Who are we?
    We are Derek Warwick.

When collecting information about our customers or visitors of our website, we are, under European Union (“EU") data protection laws.

  1. How do we collect your data?
    We collect information about you when you fill in a sign up or contact form on our website or send us an email. We may also receive your personal data from third parties, when you express your interest for our services to them.

We collect information by automated means. When you visit our website, view one of our advertisements on a third party-owned website, or read our marketing newsletters, we automatically collect information about you via cookies, web beacons and other similar technologies. These are small files associated with information that your browser or our servers will save and return as part of your use of the website and the services for purposes such as saving your login session between visits, remembering your display preferences, tracking your use of the website, and for audience measurement purposes. For more information on our use of cookies, please refer to our cookies notice.

  1. What data do we collect?
    We collect two types of information about you: personal data and non-personal data.

Personal data. This is information that lets us know who you are. This includes the information you provide us when registering to use the platform (i.e. your name, company name, email address, postal address, other contact information you share with us, associated domain name and credit card information).

The data you submit should not include any sensitive personal data, such as Government identifiers (i.e. social security, driving licence, or taxpayer identification numbers), complete credit card or complete personal bank card numbers, medical records or particulars connected with applications for care or treatment associated with private individuals.

Non-personal data. This is information that doesn’t let us determine your identity. This generally comes from your use of the services after registering on our website. Non-personal data includes information that could personally identify you in its original form, but that we have modified (for instance, by aggregation) any personal data.

  1. How do we use your data?
    If you are a visitor of our website, we use your personal and non-personal data to engage with you and support live chat conversations on the website.

  •  

We may use your non-personal data to enhance the services, for instance through web analytics or troubleshooting. We may also use aggregated or depersonalized information to promote our services, such as by citing usage statistics.

  1. What are our purposes and legal basis for collecting your personal data?
    We collect your personal data because we need it to perform a contract we have signed with you or because you have taken steps to enter into a contract with us (for instance, when you fill in a contact form to request information about our services or when you sign up for an account). Otherwise, we collect personal data based on your consent for that specific purpose, and in limited purposes under legitimate interests (for example, to enable us to foster and develop our relationship using a customer relationship management system, and to perform credit checks or for verification of data and payment details).

  2. With whom do we share personal data?
    Except for the limited circumstances we describe here or in an applicable agreement or our Terms of service, we do not share your personal data with third parties. When we need to provide your personal data to third parties, we will only share it to the extent necessary to provide you with our services, and we ensure that we have in place data protection requirements with these third parties (including standard contractual clauses as well as the requisite technical and organisational measures).

We may also share your personal data as required or permitted by law and as to optimally provide our services through third party providers as described below.

Website functionalities and optimization: We may use third-party services either embedded into our website (such as Drift, Optimizely, VWO, Segment™, Split.io and Google® Analytics) or outside of it (such as GitHub®, Unbounce and Twitter®) to communicate with you or to enhance the function of the website and the services, and for product development and optimization.

IP addresses: We may share your contact information with ARIN (American Registry for Internet Numbers) for the purposes of fulfilling your request to re-assign the dedicated IP addresses.

While we provide these third parties with no more information than what is necessary to enable them to provide the services to us, any information that you provide these services providers independently is subject to their respective privacy policies and practices.

In no case do we sell, share or rent out your contacts to third parties, nor use them for any purpose other than those set forth in this policy.

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities or regulatory bodies, including to meet law enforcement requirements, in the case of a court order, a summons to appear in court or any other similar requisition from a government or the judiciary, or to establish or defend a legal application.

Additionally, we will provide information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

  1. For how long do we retain your personal data?
    We keep your personal data for as long as is necessary to provide our services to you (unless otherwise required by law).

If you would like us to cease all of the described uses of your personal data, you may delete your account at any time from the Account Settings section of our Dashboard. This will delete your personal data from our records (within a maximum of ninety (90) days), and we will make no further use of it. We may, however, retain copies of your personal data in backups for legal retention purposes and/or for our own legitimate business purposes.

  1. How do we transfer your data?
    Derek Warwick complies with the European General Data Protection Regulation 2016/679 (GDPR) as well as all applicable data protection laws. 

  1. What are your rights in connection with personal data?
    In accordance with Data Protection laws, you have the right to:

  • Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no legitimate reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).

  • Withdraw your consent and opt-out from our communications. We will honor your opt-out within 14 days. Please note that you cannot unsubscribe from service-related messages if you remain a customer.

  • Object to processing of your personal data, for example, if we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this basis.

  • Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.

  • Request the transfer of your personal data (right to data portability).

If you want to exercise any of the above rights, please email our privacy team at privacy@derekwarwick.com. Derek Warwick commits to resolve complaints about our collection or use of your personal information. EU individuals with inquiries or complaints should first contact  info@derekwarwick.com.

You can sign our Data Processing Agreement which lists out all our important sub-processors used and the measures in place to ensure proper data protections.

  1. Security
    The security and integrity of your personal information is very important to us. We follow industry accepted standards to protect the personal information submitted to us, both during transmission and once it is received. We ensure the appropriate electronic, physical and managerial procedures are in place with a view to safeguarding and preserving all the data handled. Our infrastructure is located in top-tier data centers. Each of these locations adheres to strict physical and procedural controls which are frequently audited. Our applications are routinely scanned for vulnerabilities and an independent penetration test is conducted annually. Our employees undergo background checks (when allowed) and sign non-disclosure agreements at the time of hire.

Remember, though, that some parts of the services are public and that email, by its nature, is not a reliably private means of communication. If you voluntarily provide personal data in a public area of the website, unrelated parties online will be able to view it and collect it. If you don’t want to make this information publicly available, you shouldn’t post it.

  1. Changes
    The information provided in this policy may be modified to address new issues or changes. If we make significant changes, we may notify you by other means (for instance, by email or with a banner on the website) prior to the change becoming effective. Any changes we make will take effect 30 days after the update date noted above. If you object to the changes, you may choose to close out your account with us before the new effective date to delete your account and related information from our records.

Last revised 22/03/2025.